The world is constantly moving forward, everything is changing at a tremendous speed, so it is not always possible to keep up with these changes on your own.
Instagram is one of the most popular social media platforms with over a billion monthly users. It is popular not only among young people, but also among older people, and is also actively used as a platform for brand promotion.
Instagram never ceases to amaze us. New features and capabilities are being actively developed to address the main tasks and needs of users. In order to effectively manage your brand on Instagram, it is important to understand how this network is changing and how these changes can be used.
This article will help you understand the most interesting Instagram updates over the past year and the
updates that are planned for the near future.
1) Instagram Adds Option To Stop Visitors From Expanding Your Profile Image
If it is important for you to maintain your privacy and you don't want anyone to expand and examine
your profile picture in detail, then this Instagram option is designed specifically for you. It will allow you to restrict access to your appearance and personal information to a certain extent.
You can disable profile picture sharing in the settings.
Preventing profile pictures from expanding can also serve to protect users from potential abuse or
trouble related to inappropriate use of their pictures.
And some people are simply uncomfortable with someone looking at them in detail, so this feature will make them feel much more relaxed and secure.
2) Instagram’s currently testing profile Notes, which would enable users to add Notes to your profile, which would then last for three days at a time
Notes are one of the Instagram features that are particularly popular with younger audiences and
teenagers. Instagram Notes can be used in a variety of ways, from posting industry news to asking questions and sharing random thoughts. The feature is presented in short posts (up to 60 characters) in the Direct section.
Meta is currently experimenting with new Notes options. Profile notes will not expire in 24 hours but will last for 3 days.
This option will also allow users you follow to leave notes on your profile, providing another way to
communicate within the app.
3) Instagram Adds Looping Video to Notes, New Note Reply Options
Instagram has introduced video notes. This means the ability to replace the standard profile photo in notes with a short 2-second looping video that can be seen by followers or close friends for 24 hours.
Instagram is also adding new ways to respond to notes: audio, photos, videos, GIFs and stickers.
For some, this new feature may seem completely useless, but for others, it can be an interesting tool for creativity and interaction online. This is especially true for the younger audience that Instagram is so keen to attract. After all, video allows users to express their personality and mood more effectively than a regular photo.
4) Instagram Rolls Out Option To Share Reels and Feed Posts With ‘Close Friends’ Only
Instagram has introduced the "Close Friends" feature, allowing users to share their posts and videos with selected people. The content will be protected from the general public and unknown persons, and will be shown only to a limited circle of friends and family.
Instagram first introduced this feature for Stories in 2018, and now it's available for Posts as well. This move is aimed at creating closed groups, as many users avoid sharing posts in a certain way, as they create content that is not intended for the general public. This can be important, for example, for sharing personal moments, photos or videos with a select circle of people. This trend has led to changes in social media.
Also, the growing number of AI-recommended content in users' feeds creates competition and leaves less room for updates from friends and family.
Therefore, the new option expands the possibilities
of interaction and helps to create closer ties between users.
5) Instagram Launches New Creation Tools for Reels and Stories
Meta is currently rolling out many updates for those who tend to create content frequently to encourage them to be even more active. Some of these updates, which are specific to Reels and Stories, include the addition of new filters, improved drafts, and more.
Here are some of the updates that have been added recently, or are currently in the
process of being added:
English-speaking voices for text, as well as new fonts and styles. This will greatly expand the creative possibilities for creating Reels and make them much more interesting;
The ability to add clips with sound to Reels is being tested. This will also allow you to expand your creativity and, for example, entertain your audience with memes;
The drafting process is being updated. You will be able to easily view, schedule, and edit your unfinished videos by finding them in an organised list. This will be extremely useful for those who post from their phones;
Meta adds new photo filters and improvements to your device's camera search tools;
Reels insights - playback statistics - is also being updated;
New tools for creating Reels on Instagram;
The ability to create stickers from images.
These are just a few of the updates that Meta is actively releasing. These new features
can help you get more attention for your content.
6) Instagram is testing polls in the comments
Probably everyone already knows and has used the polls feature in Instagram Stories, which has become extremely popular recently, because polls require little effort from the audience, but the result of their use is valuable information about followers. That's why Meta decided to expand this feature and add a new interesting lure for
users - polls will appear in the comments to Reels and posts. This should significantly increase audience engagement, as questions are a good way to encourage interaction.
7) Instagram new group profile feature
Instagram is currently testing the ability for users to collaborate in a group format. This feature will allow individuals or communities on Instagram to come together and contribute to a shared space, promoting collaboration and collective content creation.
Users will be given the option to join a group profile, share stories, feed posts or videos with group members so that people can connect with others with similar interests in a space specifically designed for that purpose.
This feature is gradually being developed and it can be assumed that it will soon be available to all
8) You can now schedule posts within the Instagram app
This is probably one of the best news in recent times. Instagram has made it possible to schedule content in the app itself. Now users can set a specific date for the publication of their posts, which makes life much easier. But now this feature only works within Instagram itself. Users can schedule up to 25 posts per day and up to 75 days in advance.
By learning how to schedule posts in advance, you'll free up your team
to perform other important tasks, such as strategy development, content creation, community engagement, and more.
How do I schedule Instagram posts? Go to the Advanced Settings section when creating a post, turn on the "Schedule this post" option, then select the desired
date and time from the menu that appears, return to the previous screen, and click "Schedule". You're done! Your post will now be published on the date and time you selected.
9) Instagram is testing Reels up to 10 minutes long
Increasing the length of Reels on Instagram will allow you to post more high-quality and thoughtful material and eliminate the need to split long videos into several parts. That is why Instagram is testing this feature. This feature change is aimed directly at competing with TikTok, which already offers videos up to 10 minutes long.
Currently, Reels recorded with Instagram's camera are between 15 and 90 seconds long. Therefore, the extension to 10 minutes is a big shift in the platform's strategy.
The decision to extend Reels to 10 minutes can help brands increase their Instagram visibility and engagement. But at the same time, it means that more time will now need to be invested in creating longer, higher-quality video content.
10) Instagram users can now download public Reels
Instagram will finally allow users to download Reels to their devices. This is great news, as previously they could only be saved in the app to be viewed later. This update will make it even easier for users to share Reels with their friends and help creators gain
In June, the company began offering the ability to upload Reels to users in the US, and now it is
expanding the feature to users around the world.
Instagram CEO Adam Mosseri said that Reels shared by private accounts will not be downloadable, and public account holders can disable this option in their account settings. To disable this option, go to Settings > Privacy > Reels and Remix and tap on the "Allow people to download your Reels" toggle.
Please note that only Reels with the original audio track will have sound in the uploaded clip.
Instagram is rapidly evolving and constantly improving to capture the attention of users and remain a competitive platform. And it's important that you keep up to date with the latest developments, as this platform can be used not only for entertainment, but also to promote your brand in new, innovative ways.
We hope this article has helped you better understand some of the recent updates that demonstrate
Instagram's commitment to becoming a more personal, creative, and user-friendly platform. They also show its desire to compete with other popular platforms such as TikTok.