top of page
  • Writer's pictureMarta Kopyl

Social media marketing. 80 effective content ideas for small businesses

Social media marketing is a powerful tool for small businesses to reach a wide audience, interact with customers and develop their brand. In today's world, social media is one of the most important promotion tools. To succeed, it is important to regularly publish interesting and relevant posts.

In this article, we've reviewed the concept of social media marketing; which social networks are best for small businesses; and collected 80 effective post ideas for you. These ideas will help you create content that will attract the attention of your target audience and help you achieve your business goals.

Social media marketing

Social media marketing is a set of measures aimed at using social media as a channel to promote companies and solve business problems.

SMM marketing has a number of advantages over other promotion channels:

  • Social media allows you to clearly define your target audience and target your content to them.

  • Social media allows you to establish a direct dialogue with your audience, receive feedback and answer questions.

  • SMM marketing can be very effective in achieving your goals.

The purpose of SMM marketing can be different:

  • Brand promotion. SMM allows you to increase brand awareness and create a positive image of the company in the eyes of the audience.

  • Increase in sales. SMM can be used to promote specific products or services.

  • Attracting customers. SMM helps to establish contact with potential customers and turn them into real ones. 

  • Building a community. SMM allows you to create a community of people who are interested in your products or services around your brand.

The main tools of SMM marketing include:

  • Creating and distributing useful content that will be of interest to the audience.

  • Communicating with the audience on social media, answering questions and solving problems.

  • Placing advertisements on social media.

Content marketing is one of the most important SMM tools. Content should be interesting, useful and relevant to the target audience. It can include:

  • Articles. This is one of the most common types of content. They can be dedicated to various topics related to the brand or its products.

  • Videos. This is a very effective content format that allows you to attract the audience's attention and convey information in a more interesting way.

  • Photos. They can also be an effective tool for brand promotion. They can be used to demonstrate products, create an atmosphere, or simply to grab the audience's attention.

  • Infographics. This is a convenient way to present information in the form of visual elements. It can be used to explain complex topics, provide statistics, or simply make content more attractive.

Social media advertising can be very effective in achieving your goals. Adverts can be targeted to a specific audience, which can increase the effectiveness of promotion.

In addition to the main SMM marketing tools, there are other, more specific methods that can be used to achieve specific goals. For example, the presence effect can be used to increase brand awareness. This effect means that people are more likely to buy goods or services from a brand they see frequently. To do this, you can use various methods, such as placing logos and slogans on various resources, participating in social projects, or simply creating interesting content.

 To succeed in SMM marketing, it is important to choose the right target audience, develop a promotion strategy, and regularly analyse the results.

Which social networks are best for small businesses?

When choosing social media to promote your business, there are certain factors to consider that will help you determine which platforms will be most effective in achieving your goals.

The first factor is the audience

 What social media does your target audience use? If you sell products or services to young people, you should probably focus on platforms like TikTok and Instagram. If you promise business services, LinkedIn might be a better choice.

The second factor is the goal


What do you want to achieve with social media? If you want to attract new customers, you need to create content that is interesting and engaging. If you want to increase brand awareness, you need to create content that is useful and informative.


The third factor is the budget


Social media can be expensive, especially if you want to use advertising. It's important to set your budget and choose platforms that fit your financial means.

Facebook has over 2.9 billion active users worldwide. This means that your business has the potential to reach a huge number of potential customers. Facebook offers a wide range of tools for business promotion. You can use these tools to raise awareness of your business and attract new customers.

Instagram is one of the most popular social networks in the world, with over 1.5 billion active users. This makes it an ideal platform for small businesses looking to reach their target audience and boost sales. Instagram offers a wide range of tools for businesses, including ads, stories, and broadcasts.

TikTok is a social network that focuses on short videos. TikTok is known for its potential to generate high ROI. A study has shown that businesses using TikTok can expect a 35-75% increase in sales. TikTok has a young, active audience, making it an ideal channel for businesses that want to connect with younger consumers. Businesses can use TikTok to create original videos that tell the story of their company and what they offer.

Twitter allows you to clearly target specific audiences based on criteria such as geographic location, interests, behavioural characteristics, and even language. This gives small businesses the opportunity to connect with potential customers who are most interested in their products or services. 

LinkedIn is the largest professional social network in the world, with over 830 million users in more than 200 countries. It's a great way for small businesses to increase their visibility and brand awareness with potential customers, partners and employees. 

Pinterest - users are usually looking for inspiration and ideas, so they are an ideal audience for many types of small businesses. You can use Pinterest to reach people interested in your products or services by using the right tags and categories. Pins can include hyperlinks to your website, making them a great way to drive traffic to your website.

YouTube - Creating a YouTube channel for business does not require any technical knowledge or skills. All you need to do is sign up with a Google account and upload videos. YouTube gives businesses access to rich data about their audience and videos. This data can be used to track the performance of your videos, as well as to make decisions about what type of content will be most successful. Not all of your competitors are using YouTube. This means that you can gain a competitive advantage by creating a channel and starting to create quality content.

Which social network is best for your small business depends on your specific needs and goals. It's important to do your research and test different platforms to find what works best for you.

  • Here are some tips on how to use social media effectively for small businesses:

  • Create high-quality content that is interesting and attractive to your target audience.

  • Be regular with your posts.

  • Interact with your audience.

  • Use analytics tools to track your success, such as BrandVox.

80 content ideas for small businesses


To stand out in the competitive world of social media, brands need creativity, uniqueness and a strong content strategy. With these, small businesses can achieve significant online success over their competitors. 

We've compiled a list of 80 social media post ideas that will help you save time and effort and attract more active customers.



Show inside of your company

Displaying your company culture helps the public know you better

Tell about your employees

Employees are the face of brands. By showcasing your employees on social media, you bring your brand to life

Why you started your business

Share your founding story, passion, and vision

Promote your blog posts on social media

Does your company have a blog? Great! Share links to posts on your social media

Share industry news

Posting the latest news or other informational content about your industry can turn your page into a trusted resource for industry information

Share memes

People always like humour, so give your audience a little laugh

Flash sales

Announce limited-time discounts or promotions exclusively for your social media followers

Product tutorials

Create short videos or posts demonstrating how to use your products or services effectively

Customer testimonials

Share positive feedback and testimonials from satisfied customers to build trust and credibility

Caption contest

Post a quirky image and encourage followers to come up with creative captions, with the best one winning a prize

Weekly polls

Use polls to gather opinions on various topics related to your business or industry.

Theme days

Create content based on popular social media trends

DIY ideas

Offer creative do-it-yourself tips or projects related to your products or services

Book/movie recommendations

Suggest books or movies related to your industry or that have inspired your business

Day in the Life

Document a typical day at your business, giving followers a closer look at your routine

Customer experience

Encourage customers to share their experiences with your products or services using a special hashtag

Frequently asked questions (FAQs)

Address common customer queries through informative posts or videos

Friendly partnerships

Collaborate with other small businesses and promote each other on social media

Share recipes

Share a recipe for one of your products with your followers to build a trusting relationship with them

Motivational quotes

Inspire your audience with uplifting quotes related to your business or industry

Spot the difference

Post two similar images and challenge followers to spot the differences for a chance to win a prize

Video testimonials

Request satisfied customers to share their experiences through video testimonials

Product comparisons

Highlight the unique features of your products compared to competitors in the market

Caption this image

Post a visually interesting image and ask followers to come up with creative captions

Business through the eyes of employees

Allow different team members to take over your social media for a day and share your vision

Business tips

Share valuable tips and insights related to your industry to position your brand as an authority

GIF challenges

Encourage followers to express a particular emotion or reaction using GIFs

Fan art

Showcase creative fan art or user-generated content related to your brand

Interesting facts or trivia

Engage with unique aspects of your business

Business's early days photo/story

Share inspiring beginnings and growth.

Retro logo

Show the evolution of your brand's logo over the years, or if you're a young brand, imagine what it might look like

Caption this product

Post a picture of a new product and ask followers to come up with captions

FAQ video series

Create a series of short videos addressing different frequently asked questions

Seasonal tips

Offer seasonal tips or advice relevant to your products or services

Interactive infographics

Use infographics to visually present information, making it easy for followers to digest

Charitable initiatives

Showcase your involvement in charitable activities or highlight the organisations you support

Product Demos

Demonstrate the functionality of your products through step-by-step video tutorials

Meaningful customer interaction story

Demonstrate the impact of your business

Industry resources or tools list

Provide valuable industry-specific resources

Business Challenges

Share behind-the-scenes challenges your business has faced and how you overcame them

Pop culture tie-ins

Connect your brand to relevant pop culture events or trends

Branded filters

Create branded filters or stickers for platforms like Instagram

Guess the product

Post close-up images of your products and challenge followers to guess what they are

Monthly recap

Summarize the highlights of each month, including achievements, events, and customer stories

Personal development tips

Share tips for personal growth and development, aligning with your brand's values

Collaborative playlists

Create and share playlists

Environmental initiatives

Highlight your eco-friendly practices

Interactive maps

Create maps showcasing the locations of your products or where your services are available

National days

Take part in national days or international holidays related to your industry

Product care tips

Educate customers on how to care for and maintain your products

Employee quotes

Share funny quotes from your team members

Brand evolution

Showcase the evolution of your brand identity and visual aesthetics

Interactive webinars

Host live webinars on topics relevant to your industry or customer interests

Interactive games

Develop simple games or quizzes related to your products or services

Team building activities

Share photos or videos of team-building activities to humanize your brand

Customer care tips

Provide tips on how customers can get the most out of your products or services

Product evolution

Show the evolution of a specific product from its initial concept to the final version

Interactive polls

Engage followers in decision-making by letting them vote on product features or designs

Local art collaborations

Collaborate with local artists to create limited-edition products or artwork

Run referral programs

Encourage existing customers to spread the word

Post behind-the-scenes bloopers or mistakes

Show your audience you're human and relatable

Do a product parody or spoof

Show your creative side and sense of humor

Product usage tips

Share unique or unexpected ways your products can be used, providing useful tips

Monthly goals update

Share updates on your business goals and accomplishments at the end of each month

Virtual coffee chat

Host live coffee sessions where you discuss industry news, trends, or answer questions from followers

Virtual workshop series

Conduct a series of virtual workshops, teaching skills or knowledge relevant to your industry

Employee hobby spotlight

Showcase the hobbies and interests of your team members outside of work

Interactive story polls

Create a story series with polls allowing followers to influence the direction of a fictional scenario

Employee milestones

Celebrate work anniversaries, promotions, or other significant milestones of your team

Caption the throwback

Share a nostalgic throwback photo and ask followers to come up with creative captions

Staying inspired or motivated

Share personal motivations and inspire others

Product maximization advice

Demonstrate dedication to customer experience

Employee work anniversary celebration

Appreciate and highlight your team members

Collaborate with content creators

Hire micro- and nano-influencers to move your audience to action

Leverage user-generated content

Posting user-generated content is a great way to build trust

Upload videos of yourself

Share a video of yourself talking about your business, or give a tour of your office or store

Share, pin, retweet and regram

Remember, not all of the content on your social feed has to be your own—in fact, it shouldn’t be

Pet photos

Everyone loves animals, so memes with cats will never become obsolete

Use AI to generate ideas

AI tools can help you generate ideas faster and post more frequently than if you were doing it on your own

Content promotion for small businesses

For small businesses, promoting content on social media is an important tool for increasing brand awareness, attracting new customers, and boosting sales. However, to succeed, it is important to approach this task in the right way.


Before you start creating content, it's important to define your target audience. Who are your potential customers? What are their interests and needs? Answering these questions will help you create content that will be interesting and useful to your audience.


Content is the basis of any successful social media promotion. It should be interesting, informative, and relevant to your audience. Use different content formats to engage your audience: text posts, videos, photos, audio, stories, infographics, etc.


The more often you post content, the more people will be able to see it. However, do not overdo it, otherwise you may bore your audience. It is optimal to publish content 2-3 times a week.


Don't just post content, but also interact with your audience. Respond to comments, questions, and messages. This will help you build strong relationships with your customers and potential customers.


Targeted advertising allows you to show your posts only to people who meet certain criteria. This helps to increase the effectiveness of your promotion and achieve specific goals.


Use hashtags. Hashtags are a great way to make your content more visible. Use relevant hashtags to get your posts seen by more people.


Participating in events that are of interest to your target audience is a great way to increase brand awareness and attract new customers.


Collaborating with other brands that have a similar target audience is a good way to expand your audience and achieve new goals


By following these tips, you will be able to promote your content on social media effectively and succeed in your business.


bottom of page