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  • Writer's pictureMarta Kopyl

Recent changes to LinkedIn's algorithms: How to adapt your strategy with BrandVox?

Today, we would like to share with you the latest changes in LinkedIn's algorithms and remind you how BrandVox can help you increase the effectiveness of your social media strategy.

LinkedIn is a powerful tool for connecting and expanding your professional network. However, with the update to the algorithms, key changes are affecting the way your content reaches your target audience. So, what changes have taken place and how can you adapt your strategy to the new requirements?

- Carousels. One of the changes worth considering is the reduction in the number of carousels in the feed. And since carousels used to be a popular content format, their absence may require a change in your publishing strategy. With BrandVox, you can experiment with other types of content that remain available on LinkedIn. For example, you can try out video, image, or text posts and use BrandVox to measure their effectiveness and publish them easily.This will help you find alternatives to carousels and engage your audience in other ways.

- Going viral. LinkedIn no longer considers viral sharing as a positive signal. Therefore, it is important to focus on the quality of your content and engaging your target audience.

- Fewer selfies and personal anecdotes. Most users complain about an excessive amount of irrelevant content, such as selfies and personal anecdotes. BrandVox helps you track trends and topics that are more relevant. You can use this information to create better content that meets the needs of your target audience. For example, you can provide valuable tips, insights and knowledge that will be truly useful.

- Trust, experience, and expertise. LinkedIn focuses on the EEAT elements of experience, expertise, authority, and trustworthiness. Therefore, offer more content that reflects your competence and professional achievements. And BrandVox will perform a detailed content analysis of your posts, assessing tone of voice, emotion, complexity, and style. This will enable you to identify areas for improvement and make changes to make your content engaging and effective.

With BrandVox, you'll have complete control over your LinkedIn strategy. It will provide you with all the information you need to optimise your content, increase your following, and achieve your goals.


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