How to get more likes on Instagram

Do you want your Instagram profile to become popular and attract the attention of new followers?

Instagram is one of the most popular social media platforms, so there is constant and growing competition, and the number of likes on posts is an important indicator of a brand's success.

In this article, we'll look at some strategies that will help you grab the attention of your audience and increase the number of likes on your posts.

Post high-quality photos

High-quality photos are a visual magnet that attracts the attention of Instagram users. They make you stop, fascinate and encourage action, namely likes and comments.

When preparing photos, use high-quality lighting, as this is the key to a clear picture and rich colours. Shoot in natural light or use studio lights. It's also important to keep an eye on the focus. The photo should be clear, without blurring. Use the rule of thirds or other compositional techniques to make the photo more harmonious. Don't overdo it with filters, but don't neglect basic processing either: adjusting contrast, brightness, and saturation. Don't be afraid to experiment with angles. Shoot from above, below, or from the side to make your photos more dynamic. Try to always pay attention to the details. Express emotions, because such photos always attract more attention.

Remember that it is better to post 1-2 high-quality photos per week than 10 mediocre ones.

Publish user-generated content

User-generated content can help you get more likes and followers because people trust other people's opinions more than they trust advertising. Therefore, when users share their content, they are also advertising your brand for free.

Hold a contest or giveaway where your followers post a photo or video of your product/service and tag your profile. Create a unique hashtag for your brand so that users can easily find it and share content related to you.

Choose the right hashtags

Hashtags are not just words, but a powerful tool that can significantly increase the reach of your post and attract the attention of new followers.

Hashtags should be relevant to the topic of your content to attract the right audience. Add a few popular hashtags with a high search frequency, but don't go overboard, as your post may simply get lost in the sea of content. Don't be afraid to experiment with new tags, as this will help you reach new audiences and keep up with trends.

Hashtags are a tool that requires skilful use. Pay attention to relevance, popularity, and updates, and then your post will definitely find its audience.

Be creative

It's a pretty obvious tip, but creativity is extremely important on Instagram. Don't be afraid to experiment with new ideas and content formats, focus on topics that interest you and that you enjoy, and develop a visual style that sets you apart from others. Use your photos and videos to tell engaging stories, respond to comments, like and engage with people who follow you. Follow the trends on Instagram and use them in your content.

Remember that being creative doesn't just mean doing something new. It also means doing what you enjoy and doing it with genuine emotion.

Use Call to Actions

A Call to Action (CTA) is a call to action that motivates your audience to do something, such as like your post, leave a comment, follow your profile, or follow a link. Using CTAs can significantly increase engagement and boost Instagram likes.

CTAs don't just provide instructions, they ignite a spark of communication. By inviting your followers to comment, you open the door to discussions, sharing opinions, and connecting with your audience.

Here are some tips on how to use CTAs to get more likes:

1. Clearly state your goal. What do you want your audience to do?

2. Use clear and concise text. Use verbs that encourage action, such as "like", "comment", "subscribe", "follow".

3. Don't be afraid to experiment with different wording and types of CTAs.

5. Keep track of the results. Analyse which CTAs work best for your audience.

Share useful information

Think about what useful information you can offer your followers to make their lives easier. People appreciate content that can help, educate or entertain them. It encourages interaction, likes and comments, and builds trust with your audience. Therefore, publish videos and posts that teach something new and inform your audience about current events in your industry.

Keep an eye on your competitors

Use social media management tools like BrandVox to monitor your competitors' activities to understand what their audiences like. Learn how to use your competitors' strategies to improve yours.

So, study who your competitors are interacting with, what topics they are interested in, and what they like. This will help you better understand your target audience and create content that will be of real interest to them. Compare your content with that of your competitors. Determine what you do better and what you do worse. This will help you focus on improving your weaknesses and developing your strengths. Don't repeat the mistakes your competitors make. You can learn from their experience and immediately implement best practices in your profile.

Don't just copy what others are doing. Instead, take their ideas and improve them. Make your content more original, interesting, and useful.

Be funny 

If your tone of voice allows it, don't forget to add a little humour to your content, as it's a great way to engage your audience. Humour evokes positive emotions that motivate people to interact. People who view funny content are more likely to express a positive attitude towards it than towards serious or informational material. Humour also contributes to the spread of content. Funny content is more likely to be discussed and reposted because people like to share funny things with their friends. 

Post reels

Reels have a wider reach. Instagram's algorithm now prioritises Reels in the feed and in the Recommended section. This means that your Reels can be seen by more people than your regular posts, which can lead to more likes. Reels are short, dynamic, and often have a musical accompaniment. This makes them more appealing to Instagram users looking for interesting and entertaining content. Also, rolls are often based on trends that spread quickly on Instagram. By using these trends, you can reach a wider audience and get more likes.

Share your location

Adding a geolocation tag can help you connect with people in your area who are interested in the same things as you, namely your target audience. This can lead to more engagement with your posts, including likes and comments.

Collaborate

An influencer is a person who promotes a brand on their social media. There are four main types of influencers that can be identified by the number of followers:

Nano-influencers - 1-10 thousand followers

Micro-influencers - 10-100 thousand followers

Macro-influencers - 100 thousand - 1 million followers

Mega-influencers - 1 million+ followers

In today's dynamic marketing world, collaboration with other brands and influencers has become not only a profitable strategy, but also a key success factor. This tandem opens up new opportunities for both parties, allowing them to expand their audience, increase awareness and achieve better results in promoting their products or services.

Collaborating with another brand gives you access to their audience, which may be significantly different from yours. This allows you to reach new potential customers who were not previously familiar with your brand.

When people see that their favourite brand or influencer is collaborating with another brand, it can lead to increased trust in both. This is because people tend to trust recommendations from people they trust.

Use memes

First, memes are a great way to draw attention to your social media page. They are visually appealing and fun, which makes such content stand out from boring and bland posts in the feed. Memes also help to convey messages in an easy-to-remember form, which makes it easier to absorb information and helps to strengthen the emotional connection with the audience, causing positive emotions.

However, it should be remembered that excessive use of memes can be perceived as unprofessional or meaningless. Therefore, it is important to strike a balance and use memes appropriately and with respect for the audience.

Post content at the right time

There are certain periods during the day when more people are active on social media and, therefore, more likely to see your content. Posting during these times maximises your audience reach. Also, some types of content are better received at different times. For example, useful and informative posts are best posted during business hours, while entertaining content will be more relevant in the evening or on weekends. Therefore, an important task will be to determine the most relevant time for posting for your brand. You can do this with BrandVox.

Think carefully about post captions

Although Instagram is a visual social network, post captions also play a significant role in achieving success. The caption is the first thing people see when they scroll through their news feed, and it can either make them more interested or leave them indifferent to your post. So, a caption can help you engage people with your content. You can use it to ask a question, start a discussion, or encourage people to share your post.

Here are some tips to help you write a good caption for your social media post:

• Be concise and to the point. The best captions are short, but they convey the essence and mood of the post.

• Ask questions or call to action. This encourages your audience to interact with your post - comment, share their thoughts, etc.

• Write in an interesting and creative way. Avoid banal phrases, experiment with style, and play with words.

• Use relevant hashtags and mentions. This helps you get into the right thematic feeds.

• Check spelling and grammar. Errors can alienate the audience.

• Follow trends and memes. Topical jokes and references to popular culture make a post more engaging.

Publish regularly

Regular posts help a brand stay visible in the feeds of its followers. This increases brand awareness and reminds the audience of its existence. Regular content helps to maintain the interest and engagement of the existing audience of followers. People are more likely to interact with active accounts that are constantly updated.

In conclusion, the process of getting likes on Instagram is the result of a comprehensive strategy that includes publishing high-quality visual content, using the right hashtags, engaging with the audience, posting regularly, and implementing creative approaches. Other important aspects include keeping an eye on competitors, collaborating with other brands and influencers, and skilfully using engagement tools such as memes, CTAs, and useful content. In addition, you need to publish content during the most active periods and write interesting captions for posts. By following these tips, you can significantly increase the level of interaction with your audience and promote your Instagram profile.