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  • Writer's pictureMarta Kopyl

Creating a content strategy

Today we're going to talk about how to create an effective content strategy for your business on social media.

Let's start by analysing your target audience. To understand what kind of content your followers will be interested in, you need to research their needs, interests, and behaviour on social media. For example, if your target audience consists of young people, you might want to focus on video and photo content on TikTok and Instagram.

It is also important to analyse your competitors. Research their social media pages and find out what content they publish and how they interact with their audience. This will help you understand how you can improve the effectiveness of your content strategy and stay one step ahead and win more customers. With Brandvox, you can track your competitors' posts on Facebook, Instagram, Twitter, and other social media in one place. You can see what content they share, how often they post, and which posts get the most engagement.

After analysing your audience and competitors, you can move on to keyword research. Identify keywords and hashtags that are related to your brand and your audience's interests. They will help you increase the reach of your content and attract new followers.

Next, create a publishing plan. Determine what content you will publish and how often it will happen. For example, you can post news about your brand, interesting facts, video and photo content, polls, etc. It's also important to maintain a consistent style and tone of voice throughout your content so that your brand is easily recognisable. With Brandvox you can easily analyse texts before publishing them on social media to check if they match the general mood of your brand's page posts.

Also, don't forget about promoting your content. You can use various methods of promotion, such as advertising campaigns, collaboration with influencers, contests, etc. Also, don't forget to interact with your audience.

Finally, it is important to track and analyse the results of your content strategy. Determine which content works best, which is not very effective, and how you can improve your strategy. You can use Brandvox to get detailed statistics on your content's reach, audience engagement, and other metrics.

We hope these tips will help you create an effective content strategy for your business on social media.


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